This Lunar New Year, learn more about Asia's growing role in the global economy

Asia is still resilient as we enter the Lunar New Year of the Tiger, and opportunities for growth are opening for business across the region. Asian consumers are expected to account for half of global consumption growth in the next decade, representing a $10 trillion opportunity, fueled by rising incomes and shifting consumption habits. Nevertheless, pandemic aftershocks are likely to pose complex challenges for some economies. Visit a special collection on the Future of Asia to understand the trends shaping Asia, and dive deeper into key topics including:

  • how the corporate landscape in Asia, and subsequently CEO priorities, are evolving
  • the five biggest windows of opportunity for Asia
  • the growth of Asian consumption in the next decade
  • how China has become one of the world’s largest digital economies

Building 21st century companies in Asia

Five windows of opportunity for postpandemic Asia

The future of digital innovation in China: Megatrends shaping one of the world’s fastest evolving digital ecosystems

Beyond income: Redrawing Asia’s consumer map

The Asian Century, two years on: A look back

The shifting consumer packaged goods market in a diversifying Asia

Tackling Asia’s talent challenge: How to adapt to a digital future

The future of healthcare in Asia: Digital health ecosystems

Asia’s consumers on the move: The future of mobility

How Asia can prepare for the future of work after COVID-19

McKinsey for Kids: K-pop, culture, containers, and why Asia’s where the action is