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How to make it personal

More than 70 percent of consumers now consider personalization a basic expectation. But how can organizations build and activate the capability at scale to deliver value to their customers and brands? Explore these insights to find out what it takes, and dive deeper on key topics, including:

  • the five things outperformers can do to accelerate personalization
  • how consumer attitudes around personalization are changing
  • the customer triggers organizations are using to optimize the timing, content, offer, and design of every customer experience

The value of getting personalization right—or wrong—is multiplying

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