The goal of any strategy is to build long-term value, and in today’s uncertain times, the rewards for crafting breakthrough strategies have never been greater. Neither have the penalties for getting strategy wrong.
After plotting the economic profit of thousands of the world’s largest companies, McKinsey found that successful strategy produces the biggest winners. And the curve is only growing steeper, as the gap between outperformers’ average gains and stragglers’ average losses has doubled over two decades. In their report, Andy West, Dago Diedrich, Michael Birshan, and coauthors share what the top-quintile performers—which they call Strategy Champions—do differently: for example, designing bold moves, mobilizing their organizations, and sustaining focused execution, even in turbulent times. Explore these insights for more on developing winning strategies.
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