The 2025 WNBA Finals have tipped off, and the momentum around women’s sports has never been stronger. With new leagues, growing audiences, and rising valuations, the industry is scaling fast. In the latest episode of McKinsey Talks Talent, Senior Partners Brooke Weddle and Bryan Hancock join Global Editorial Director Lucia Rahilly for a conversation with Jason Wright, managing partner and head of investments at Project Level and former president of the NFL’s Washington Commanders.
Want to understand why women’s sports represent a once-in-a-generation economic opportunity or how elite athletes’ leadership insights can shape your business strategy? Tune in to the podcast episode and check out these insights for more.
Talent wins: The growing business of women’s sports
The business of sports and the quest for inclusion for women
Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity
The CEO as elite athlete: What business leaders can learn from modern sports
In the long run: What leaders can learn from an Olympic gold medalist