When Reckitt, a global leader in home and consumer health care products, set out to redefine revenue growth management, AI was always going to be part of the answer. The harder question: how to make it deliver results.
“It wasn’t about bringing in a tech solution and hoping it would boost performance,” says Varun Kakaria, Reckitt’s North America chief information officer. “We showed how [technology] would embed into commercial planning, reshape decision-making, and create tangible value.”
That distinction—between deploying technology and making it stick—is where many pilots fall short. McKinsey research shows companies only capture tech’s full value when deployment is paired with organizational rewiring: new processes, new ways of working, and sustainable scale.
Leaders who get this right don’t just experiment with AI—they translate it into measurable impact. Explore what it takes to move from AI ambition to impact.
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