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Design: Understand its value, measure it better, and lead the way

Few today question whether design has an impact on business—especially given research showing that companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers. Explore a collection on delivering the business value of design to up your game and revisit articles from it to learn how to nail design metrics, build a raft of design leaders, and more.

Five Fifty: Leading by design

Made to measure: Getting design leadership metrics right

Are you asking enough from your design leaders?

The business value of design

Defining the role of a chief design officer

Getting started as a newly appointed design leader

Six Red Dot Awards for McKinsey Design

Designisms: A blog on the trends, news, and insights from McKinsey Design