Banking-as-a-Service—the €100 billion opportunity in Europe

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Banking-as-a-service propositions are no longer confined to the realm of credit cards or payment services. As shifting consumer preferences and technology breakthroughs increase the set of BaaS offerings and a growing number of “banking adjacent” players enter the scene, it is certainly time for bank CXOs to leverage their positions and boldly enter the BaaS space — lest they get left behind.

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