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Daniel Zipser

Daniel Zipser

Senior Partner, Shenzhen
Leads McKinsey's consumer and retail work in Asia; advises Asian and multinational companies on growth and performance, bringing deep expertise regarding Chinese consumers

Posts By Daniel Zipser

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Can the Chinese consumer keep the economy humming?

With China’s gradual shift to a consumption-driven economy, all eyes are on the Chinese consumer as the primary engine of growth.

The real reason why Chinese consumers prefer local brands

Local brands are winning because they better address consumer needs in three areas: value for money, quality, and aftersales service.

This is how Chinese consumers continue to surprise us

The Chinese consumer landscape is made up of a multi-faceted set of consumer segments, each with unique characteristics that determine shopping habits.