You will scope and prioritize study needs, gather and synthesize company, industry, and economic data from diverse sources, and translate findings into actionable insights for real business challenges.
Your role will focus on delivering analysis and expert recommendations on marketing and sales topics, such as new product development, consumer insights, brand positioning, and channel strategies. You’ll present these insights to clients in McKinsey’s standard, ensuring clarity and impact. Additionally, you’ll conduct interviews with internal experts and external best-practice leaders, distilling key learnings under tight deadlines.
As a trusted thought partner, you’ll collaborate with clients and teams to solve problems, share emerging business trends, and co-create actionable strategies, driving the digital transformation of marketing efforts.
You will also contribute to building firm knowledge in the marketing and sales function, delivering fact-packs, industry white paper, knowledge nuggets, qualification packs, methodology guide, etc. along with your engagement experience in the firm.
You’ll work with McKinsey’s China Client Capability Center, the research arm of McKinsey's Greater China Office and part of McKinsey's global Knowledge Network, which is based in Shanghai. Our research professionals support McKinsey engagements and knowledge building efforts by providing services that range from the delivery of basic facts to developing industry or functional insight and providing expert thought on key issues. This position provides an excellent platform to build up solid skillsets to identify key issues in the complex business world and make recommendations based on meticulous logical analysis. You will accumulate broad and fundamental knowledge in a wide range of topics.