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Bringing bold ideas to life

Madrid-based digital marketer Anna feels everything is possible at McKinsey. Learn how she's maximizing agile and scrum methodologies to help grow an online business.

I recently celebrated my first year as a digital-marketing consultant at McKinsey. Looking back, I can confidently say it has been the most exciting, challenging, and fun experience in my career. It feels like I picked up five years of knowledge in just one.

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Grow a business through digital marketing

During my last engagement, I helped a company grow its online business in six countries in Europe and Africa. Operations in each country were at different maturity stages, so each had its own challenges.

Our work consisted of analyzing digital marketing and sales performance, assessing the website, and identifying key ways to optimize and implement solutions. We helped redesign their teams into agile scrum squads and built capabilities internally, so they could minimize their dependencies on providers. Our work with our clients showed visible results in less than a month.

At McKinsey, everything is possible

The key to our success was constant teamwork and problem-solving among exceptional digital talent with grit. I haven’t found this combination anywhere else.

If you are a digital marketer who wants to be at the forefront of the digital era and likes bringing crazy ideas to life, this is your place. At McKinsey, everything is possible.

Find a job like Anna’s

About Anna

Based in Madrid, Anna is a digital marketer and consultant. Prior to McKinsey, she worked in e-commerce at Emirates Airlines, and digital marketing manager at an e-commerce organization. Anna holds a bachelor's in audio-visual communications and broadcast journalism from the Universitat Pompeu Fabra in Barcelona, and a master's in digital marketing from the London School of Business & Finance.

For more information on McKinsey's digital marketing career paths, visit