Companies have difficulty objectively assessing the capabilities and performance of their marketing and sales organization to determine areas in which the function is falling behind. Companies need accurate data on best practices and top performers to benchmark their sales and marketing performance, both internally and externally, and identify areas for improvement.
Once gaps and opportunities for commercial improvement are identified, however, companies aren’t always sure which value levers to pull, how to measure impact, and how to sustain the change over time. Companies need a comprehensive solution that identifies high-priority improvement areas, embeds performance measures into business processes, and helps determine the capabilities needed for sustainable competitive advantage.
Sales Growth Diagnostics solutions help companies accurately assess and improve their sales and marketing performance, concentrating their efforts on the areas that drive the fastest growth.