Digital Sales & Analytics: Driving above-market growth in B2B

May 25, 2018 – Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise.

August 25, 2017 – New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.

August 19, 2016 – To realize the full value potential of digital, successful sales organizations reorganize top to bottom, front end to back end. Here’s their road map.

February 5, 2018 – Successful sales leaders use four principles to tailor digital and analytical tools to their companies’ unique needs.

January 19, 2017 – B2B companies fall short of their B2C counterparts in key areas of our Digital Quotient assessment.

October 10, 2016 – By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can create long-term value. Here are six areas where digital leaders excel.

April 28, 2017 – Growing numbers of B2B companies are focusing on digitization to succeed with customer-centric strategies. Here’s how to get it right.

October 10, 2017 – B2B companies often achieve subpar results from digital-sales initiatives—and tech companies are not immune to this problem. How can they reverse the trend?

February 3, 2017 – Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving pricing, and for fast movers, capturing growth from competitors.

September 1, 2018 – Pressure is mounting on CEOs and business leaders to deliver above-market growth. Consistently beating the market over time, however, requires a top-performing commercial engine underpinned by a new wave of digital and analytics capabilities.