The growth triple play:
Creativity, analytics, and purpose

CMOs and marketing leaders have a once-in-a-generation opportunity to boldly embrace the growth triple play—creativity, analytics, and purpose—and lead the growth agenda.

Watch our on-demand sessions at Cannes Lions Live, including our keynote session, the Creative Crossover series, and discussions with industry thought leaders.

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The growth triple play: Creativity, analytics, and purpose

– Companies that integrate creativity, analytics, and purpose are delivering at least two times the growth of their peers.

Keynote Film

The world has changed more in the past 100 days than it has in the last ten years. Radically reduced resources, scenarios never before modeled, safety, and social equity on top of the agenda—and CMOs are asking: “What does the future look like?” One thing is clear: CMOs and marketing leaders have a unique opportunity to lead and shape their corporate growth agenda by unifying creativity, analytics, and purpose—growth’s triple play.

The latest McKinsey & Company research shows that by unifying these three capabilities, top growers are achieving outsized growth and shareholder value, while inspiring customer loyalty. Join us as we embark on this “anything but normal” journey in creating sustainable growth with extraordinary impact.

Creative Crossover: Cxo Discussion Series

On-demand at the Cannes Lions website
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View the Creative Crossover trailer

At this year’s Cannes Lions Live, we hosted an exclusive program of events, including a Creative Crossover series, to explore new ways leaders are driving sustainable growth and long-term stakeholder impact.

The Female Quotient

The Female Quotient hosted a series of live panel discussions as part of their ‘FQ Lounge’ at Cannes Lions Live, featuring Jennifer Stanley and Lareina Yee.

Not Engaged at Work? You’re Not Alone

Focus: Pre-pandemic, eighty-five percent of employees weren't engaged at work, according to Gallup. Join us for a conversation as we reveal how we can change and redesign the workplace of the future for the better.

Jennifer Stanley, McKinsey & Company; Ronda Carnegie, The Female Quotient; Carolyn Bollaci, Facebook; Julie Yufe, AB InBev; Loretta Li-Seville, HP

To view the on-demand session, click here

Equity vs. Equality: Here’s What You Should Know

Focus: We have heard these words used interchangeably for many years, however they have very different meanings. Join us as we look to define both and discuss ways to continue making forward progress, in the workplace and beyond.

Lareina Yee, McKinsey & Company; Margaret George, Lenovo | Mrasheila Hayes, Fox Corporation; Nikki Darden, Citi; Kate Fabian, Hyundai Motor America; Monika Pierce, WW; Jill Wesley The Female Quotient

To view the on-demand session, click here

Jury role

Creative Business Transformation Lions Award

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