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Category Insights
Gain actionable insights on consumer behavior and category performance to better meet customer needs and grow sales and profitability

Retail and CPG companies know they need to focus on customers to improve their sales. But they struggle with gaining accurate insights into what consumers want and their shopping behavior to make the right decisions for their categories.

Companies need a comprehensive and structured approach to optimize their category planning—one that combines data-based insights across customers, competitors, pricing, promotions, and channels with advanced analytics analyses and scenario planning. Such an approach can identify growth opportunities in the category, inform negotiation strategies, and, ultimately, enhance relationships with customers, improving both margins and sales.

Our Category Insights suite of tools helps you focus on what your customers want to optimize your category planning, improve your category performance, and maximize sales.

Category Insights Products

Other Areas Category Solutions Can Help

Assortment Optimization

Leverage data-driven insights to optimize your category assortment and drive top-line growth

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