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Survey: Asian B2B decision maker response to COVID-19 crisis

The next normal of sales: What has changed and how to win

With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll it is exacting, the effects on customer behaviors are rippling across the B2B landscape. Through a series of regular, global surveys, [footnote 1] we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis across multiple countries over time. Please check back regularly for updates.

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