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Reimagining marketing
Back to Our Insights July 2020

Reimagining marketing

The human tragedy of COVID-19 has upended lives around the world and had a dramatic effect on consumer behavior. For businesses, these changes are forcing marketers to reimagine how they connect with their customers and drive growth.

Articles in this collection

Article

How marketing leaders can both manage the coronavirus crisis and plan for the future

– In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a pivotal role. Planning starts now.
Article

An essential marketing tool in a downturn: Spend management

– Marketing spend management can play a critical role in weathering a downturn and catalyzing future growth. Here are four essentials for doing it well.
Article

Performance branding and how it is reinventing marketing ROI

– Data and technology can help clarify customer behavior at the earliest stages of the decision journey. Here’s how.
Article

Modern marketing: What it is, what it isn’t, and how to do it

– To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Article

The future of brand strategy: It’s time to ‘go electric’

– Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever.
Article

Preparing for loyalty’s next frontier: Ecosystems

– As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by pooling data within an ecosystem of brands.
Article

Rapid Revenue Recovery: A road map for post-COVID-19 growth

– Speed, agility, and a new understanding of customer values are the keys to navigating the next normal.