Based in Madrid, Spain, S4G Consulting is a Salesforce Platinum Partner that specializes in helping organizations of all sizes extend the power of Salesforce’s customer relationship management (CRM) platform to improve customer outcomes.
McKinsey acquired S4G in 2022.
![S4G](/~/media/mckinsey/about%20us/overview/alliances%20and%20acquisitions/s4g_logo_1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center)
Client Impact
Implemented a comprehensive omnichannel solution at a leading life sciences organization
To support a customer-focused digital transformation, we created an omnichannel rollout and unification of case qualification, developed time-control mechanism criteria and integrated basic search elements within the enterprise resource planning (ERP) platform. Our work resulted in 50 percent more calls answered, a twofold increase in Net Promoter Score (NPS) and 96 percent of customers rating customer service with four or five stars.
Enabled Sales Cloud optimization and a 360-degree customer view for a large multinational technology solutions company
By improving existing processes to optimize the Sales Cloud, constructing powerful, dynamic and intuitive dashboards, and enriching the mobile experience, we provided a fulsome understanding of the current situation, offered visuals of each customer’s evolution and enabled agile, data-based decision making. As a result, CRM functionality increased by 15 percent and there was a 15-to-20 percent increase in the quality of the deliverables.
Upgraded and automated technologies for a multinational electronics and consumer goods company
We performed a full-scale migration to the latest Salesforce platform and developed custom configuration for a critical product line and implemented record management to generate projects, business opportunities, and proposals for sales teams. As a result, the client experienced a 90 percent decrease in time to create records, a reduction in record creation time from three minutes to 20 seconds, and a significant increase in the number of projects delivered.
Related Practice
Growth, Marketing & Sales
Learn how we help companies across industries and geographies strengthen their marketing capabilities. We advise them on digital processes, analytics, pricing, channel and sales management, and branding.