Skip main navigation

Insights & Publications

software development programs

Achieving success in large, complex software projects

July 2014—Using cross-functional teams to break down silos improves the chances of success when building highly complicated systems.more

In the news


Inside P&G’s digital revolution

Former Procter & Gamble chief executive Robert McDonald has been nominated to be the US secretary of veterans affairs. In this 2011 interview, McDonald discusses his efforts to digitize P&G and how his experiences as a US Army Airborne Ranger inform his leadership style.more

  • includes:

Most popular

  • World-cup_1536x1536_Thumbnail

    Is sports sponsorship worth it?

    June 2014—How much value is generated from sponsoring the World Cup? Or its superstars, such as Lionel Messi or Cristiano Ronaldo? Here are five metrics that are crucial to finding out.more

  • Putting-the-pieces-together_1536x1536_Thumbnail

    Using marketing analytics to drive superior growth

    June 2014—Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.more

  • Edelman_1536x1536_Thumbnail

    Mastering digital marketing

    June 2014—The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.more

Editor’s choice


The digital tipping point: McKinsey Global Survey results

June 2014—Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale their efforts and see material impact.more


More bank for your IT buck

June 2014—Asia-Pacific’s mature- and emerging-market banks differ in many ways, but most have one thing in common: they urgently need to improve their IT operating models.more

article | McKinsey Quarterly

Monetizing mobile apps: Striking the right balance

June 2014—More companies are discovering that an application programming interface can turn their data into new revenue streams.more


Economic Conditions Snapshot, June 2014: McKinsey Global Survey results

June 2014—While recent elections have revived executives’ optimism in India, those in other emerging markets have concerns about economic conditions at home and their corporate prospects.more


Why senior leaders are the front line against cyberattacks

June 2014—All companies are aware of the growing risk of cyberattacks, yet few are taking the steps necessary to protect critical information. The key? Senior managers need to lead.more

  • includes:

Designing for social impact: The D-Rev story

June 2014—Many companies target the world’s emerging middle-class consumers. Fewer mirror nonprofit D-Rev, which aims to improve the health and lives of people living on less than $4 a day.more

  • includes:

Using marketing analytics to drive superior growth

June 2014—Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach.more


Goodwill shunting: How to better manage write-downs

June 2014—Executives fret that writing down goodwill invites a negative market response. But that isn’t always so.more


Using big data to make better pricing decisions

June 2014—Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.more

McKinsey Insights

Our latest thinking, delivered seamlessly to iPad or Android devices.


McKinsey Quarterly 50th Anniversary art

Our business publication, shaping the senior-management agenda since 1964.more

McKinsey Global Institute

Our business and economics research arm, informing management and policy decisions since 1990.more