The Fight for the Customer: McKinsey Global Banking Annual Review 2015

The fight for the customer: McKinsey global banking annual review 2015

While the global banking industry has achieved a modicum of stability over the past several years, earning a record $1 trillion in 2014 and recording a 9.5% return on equity for the third consecutive year, banks now face rising competitive threats on all sides as new technology companies and others seek to poach their customers.

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