Hi everybody! It’s been a little while since my last update, and I am excited to tell you about a project that was my most fun one (so far) at McKinsey.
For this engagement, I led the TV production workstream on a transformation strategy study for one of Europe’s leading television broadcasters and production companies. My goal on the project was to estimate export potential of our client, e.g. determine if the television series our client produces could find a market abroad. According to our approach, the key factors to consider were genre and quality. And what is the best approach to understand these factors on the neighboring markets? Of course, watching popular TV series! So, I our client and I watched 20 or so episodes of various popular TV shows to better understand them and how they compare to the client’s series.
Overall, it was a very enjoyable engagement. In addition to watching television, it also entailed a lot of hard work and analytics, but what made it memorable for me was the creative approach to analyses we conducted. Following the project, our team published an internal knowledge piece on some of our market research, and I also completed internal learning courses to earn my McKinsey “Global TMT (technology, media, and telecom) Academy Certification.”
Where else would such a job even be possible?
Until next time,
Kateryna