We help clients grow faster than the market.

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Our people

Liz Hilton Segel

Senior Partner, New York
Drives revenue growth and profits for B2C businesses in media, telecommunications, financial services, travel, and leisure. Partners with major...

Homayoun Hatami

Senior Partner, Paris
Leads McKinsey’s marketing and sales practice in Europe, the Middle East, and Africa, helping companies drive above-market growth through marketing...

Paul McInerney

Senior Partner, Tokyo
Brings deep customer insight and marketing and sales experience to consumer businesses such as retailers, packaged goods and media companies,...

Jesko Perrey

Senior Partner, Düsseldorf
Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment

Roland John

Senior Partner, Atlanta
Brings deep understanding of customer economics to effective go-to-market strategies

FEATURED CAPABILITIES

Periscope

Periscope accelerates commercial transformations and ensures lasting performance improvement, driving a 2 – 7 percent increase in return on sales.

Consumer Marketing Analytics Center

We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

Commercial Capability Assessment Tool (CCAT)

CCAT is a tool that allows you to quickly benchmark your institutional capabilities against best practices both within the company and across external organizations.

Marketing Solutions

McKinsey’s Marketing Solutions were made with the marketer in mind. These tools translate complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.

IMPACT STORIES

Logistics company builds value by consolidating brands

Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.

Understanding the customer's true preferences to improve profits

Migrating banking customers to more profitable products increases checking account revenues by 20 percent.

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.

FEATURED PUBLICATION

Book

Marketing Performance: How Marketers Drive Profitable Growth

Drive marketing ROI with an investor’s mindset and a proven toolkit

MORE FROM THIS PRACTICE

McKinsey on Marketing & Sales

Latest published insights on driving above-market growth.

Interested in a career in Marketing & Sales?

We are currently looking for experienced professionals across all marketing and sales disciplines.