Marketing & Sales

We help clients grow faster than the market.

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Our people

Liz Hilton Segel

Director, New York
Drives revenue growth and profits for B2C businesses in media, telecommunications, financial services, travel and leisure. Partners with major...

Homayoun Hatami

Director, Paris
Leads McKinsey’s marketing and sales practice, helping companies drive above-market growth through marketing and commercial innovations

Paul McInerney

Director, Tokyo
Brings deep customer insight and sales experience to serve companies in consumer businesses such as retail, media, and consumer goods.

Jesko Perrey

Director, Düsseldorf
Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment

Roland John

Director, Atlanta
Brings deep understanding of customer economics to effective go-to-market strategies



Periscope accelerates commercial transformations and ensures lasting performance improvement, driving a 2 – 7 percent increase in return on sales.
Learn more on the Periscope site

Consumer Marketing Analytics Center

We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

Commercial Capability Assessment Tool (CCAT)

CCAT is a tool that allows you to quickly benchmark your institutional capabilities against best practices both within the company and across external organizations.
Learn more on the McKinsey Solutions site

Marketing Navigator

McKinsey’s Marketing Navigator was made with the marketer in mind. This tool translates complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.
Learn more on the McKinsey Solutions site


Logistics company builds value by consolidating brands

Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.

Understanding the customer's true preferences to improve profits

Migrating banking customers to more profitable products increases checking account revenues by 20 percent.

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.



Sales Growth: Five Proven Strategies from the World’s Sales Leaders (2nd edition)

This book distills interviews with more than 200 sales leaders at some of the world’s most successful companies into a set of practical, real-world insights across four major areas.


McKinsey on Marketing & Sales

Latest published insights on driving above-market growth.
Visit the McKinsey on Marketing & Sales site

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