Marketing & Sales

We help clients grow faster than the market.

Learn more

Our people

Jesko Perrey

Director, Düsseldorf
Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment

Homayoun Hatami

Director, Paris
Leads McKinsey’s marketing and sales practice, helping companies drive above-market growth through marketing and commercial innovations

Liz Hilton Segel

Director, New York
Drives revenue growth and profits for B2C businesses in media, telecommunications, financial services, travel and leisure. Partners with major...

FEATURED CAPABILITIES

Periscope

Helps companies pinpoint hidden sources of value and pricing power in B2B and B2B2C markets.
Learn more on the Periscope site

Consumer Marketing Analytics Center

We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

Commercial Capability Assessment Tool (CCAT)

CCAT is a tool that allows you to quickly benchmark your institutional capabilities against best practices both within the company and across external organizations.
Learn more on the McKinsey Solutions site

Marketing Navigator

McKinsey’s Marketing Navigator was made with the marketer in mind. This tool translates complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.
Learn more on the McKinsey Solutions site

IMPACT STORIES

Logistics company builds value by consolidating brands

Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.

Targeted online marketing programs boost customer conversion rates

Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.

Understanding the customer's true preferences to improve profits

Migrating banking customers to more profitable products increases checking account revenues by 20 percent.

Finding out where consumers make their decisions

A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.

FEATURED INSIGHT

Article

The new consumer decision journey

– For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.

MORE FROM THIS PRACTICE

McKinsey on Marketing & Sales

Latest published insights on driving above-market growth.
Visit the McKinsey on Marketing & Sales site

Interested in a career in Marketing & Sales?

We are currently looking for experienced professionals across all marketing and sales disciplines.
Learn more

Connect with our Marketing & Sales Practice