Green Growth

Companies don’t have to choose between sustainability and growth—they can have both.

We consider green growth to be sustainable growth that can be generated with the power of the ESG levers that companies are already implementing. The journey to net zero will create opportunities—and challenges—for B2B and B2C companies in many industries. Companies need to play offense, however, on this journey—not just to protect their core business, but also to capture the full value from sustainability.

It’s undeniable that the transition to net zero requires significant investment. We’re here to help companies to achieve strong returns on these investments, capturing the full business value of their sustainability journey. We believe CEOs and leaders can achieve a successful ESG transformation that is both sustainable AND profitable with healthy margins—or what we call green growth. Companies can reduce environmental footprint and generate a financial return on investment by prioritizing green revenue growth management and pricing strategy across the entire value chain.

Sustainability can be a competitive advantage

Our belief is that sustainability can be a source of durable competitive advantage, and the return on investment will come from profitable growth from new sustainable offerings.

What do you want to do today?

Green revenue growth management

We help to investigate what the most attractive value pools are based on, where you can have sustainability impact, and if there is a willingness to pay. Organizations need to look at their ESG operations through the eyes of their customers—and their customers’ customers—to understand where they could create additional value through decarbonization and other ESG improvements within different value chains

Pricing and margin management

Companies can achieve premiums, but customers’ willingness to pay varies by segment and changes constantly. To succeed in the long term, companies must understand how demand-supply scenarios and regulations may affect prices, and what drives consumers’ willingness to pay. Leaders should consider their overarching pricing strategy, commercial model, and customer segmentation to deliver on sustainability goals and create value for customers.

Value proposition and branding

Conveying a compelling, sustainable value proposition to customers and a variety of stakeholder groups is a critical component of a successful green growth transformation. It aims at uniting individual green efforts and thereby enabling organizations to differentiate themselves in the current market setting, by telling a future-proof equity story, and gain competitive advantage in the long run.

Capability building

Capability building is critical to green growth, ensuring organizations gain and maintain lasting competitive advantage. We help clients determine, develop, and build skills that deliver outsized value for the future of their business. Our customized approach includes designing learning academies with tailored content, modules, and learning paths.

Examples of our work

Growth stories

Featured insights

Article

Does ESG really matter—and why?

August 10, 2022 -

Although valid questions have been raised about ESG, the need for companies to understand and address their externalities is likely to become essential to maintaining their social license.

Article

How to make ESG real

August 10, 2022 -

While ESG is likely to evolve both in substance and name in the coming years, its underlying impulse is here to stay. Here’s how companies can take a more systematic and rewarding approach to ESG.