This article was written before the onset of the 2020 COVID-19 pandemic. All facts and figures predate the outbreak. The survey that this article is based on was conducted in 2019. While it is too early to predict the impact of the pandemic on the South African economy, we assume that both the disease itself and the precautions taken to curb its spread will further aggravate the situation for consumers in South Africa. To corroborate this assumption and generate additional insights at the category level, we are currently conducting a new survey. Results will be made available on https://www.mckinsey.com/za.