Based in Paris, Victor is a leader in the European Consumer Packaged Goods and Retail practices as well as in the Marketing Strategy Practice.
Victor’s core expertise lies in strategy, marketing and innovation where he works primarily with European and global clients in the consumer goods space. Victor advises his clients on growth opportunities linked to deep consumer insights, such as branding, product innovation or pricing.
Victor is an alumni of Ecole Normale Supérieure and holds a master's in economy from Science-Po and in International Affairs from Columbia.
Published work
“The consumer demand recovery and lasting effects of COVID-19,” McKinsey Global Institute, March 2021
“Meet the next-normal consumer,” McKinsey & Company, August 2020
“How COVID-19 is changing consumer behavior—now and forever,” McKinsey & Company, July 2020
“How CPG companies can sustain profitable growth in the next normal,” McKinsey & Company, July 2020
“Incumbents as attackers: Brand-driven innovation,” May 2015
Education
École Normale Supérieure (Ulm)
Normalien (Classics)
Science-Po Paris
MSc, finance and strategy
Columbia
MSc, international affairs
Université Assas Paris
BSc, law
Université Sorbonne Paris
BSc, classics