Sonia is a leader in McKinsey’s Growth, Marketing & Sales Practice, where she helps industrial, energy, materials, distribution, and other B2B companies accelerate growth through commercial transformation, go-to-market strategy, and technology enablement. She works with executive teams to identify new growth opportunities, strengthen commercial capabilities, and improve sales effectiveness in increasingly complex and competitive markets.
Her expertise spans growth strategy, commercial excellence, sales enablement, and technology-driven transformation. Sonia helps organizations rethink how they serve customers, organize commercial teams, and deploy digital, data, and AI capabilities to drive performance. Drawing on McKinsey’s Rewired approach, she partners with clients to translate strategy into execution—building the capabilities, operating models, and technology foundations needed to deliver sustainable growth and productivity improvements.
Her recent client work includes:
- leading an AI-enabled commercial transformation for a major energy company, defining the value-creation blueprint and overseeing the development of technology-enabled solutions to improve commercial performance
- designing and implementing the commercial strategy for a building products distributor, including redesigning the go-to-market model and commercial organization to support growth ambitions
- helping a logistics company define its technology-enabled growth strategy, identifying areas with strong product-market fit, assessing growth opportunities, and developing the go-to-market approach required to scale successfully
- leading an end-to-end transformation for a chemicals company, helping double EBITDA through operational improvements, pricing optimization, and growth initiatives
In addition to her client work, Sonia helps shape McKinsey’s perspective on the future of sales and commercial excellence, with a particular interest in how technology can enhance seller effectiveness, strengthen customer engagement, and enable new growth models.
Before joining McKinsey, Sonia worked at The Dow Chemical Company in manufacturing and engineering roles, bringing firsthand experience in the operational, commercial, and organizational challenges facing industrial businesses.
Sonia holds a BSE in chemical engineering from the University of Florida and an MBA from the University of Michigan.