Sonia Barquin

About Sonia

Sonia brings deep expertise in digital banking, including designing and helping to launch greenfield businesses, supporting established banks in end-to-end digitization, and facilitating their collaboration with fintech start-ups. For nearly a decade, she has supported leading banks and other financial institutions across Africa, Asia, Europe, and Latin America.

In helping clients build new digital businesses, Sonia has worked across a number of issues, including digital strategy, IU/UX design, digital marketing and customer acquisition, zero-based process design, IT, and advanced analytics.

Examples of her recent client work include the following:

• designing and helping to build several global greenfield digital attacker banks, including all areas of the banks’ proposition and operating model, customer value proposition, products, go-to-market strategy, and front-end and back-end operations
• leading a retail transformation program for a Southeast Asian bank, with a focus on digital channels, customer life-cycle management (CLM), and back-office operations
• identifying the market opportunity and designing the business model for a disruptive at-scale consumer-lending and small-and-medium-enterprise-lending models in Asia−Pacific, leveraging digital and advanced analytics

In addition to serving clients, Sonia plays an active role in McKinsey’s knowledge creation on digital banking and CLM.