Oskar is a senior partner in McKinsey’s Sydney office, where he leads the Australian Technology, Media & Telecommunications Practice and the Marketing & Sales Practice. He is also a leader within the firm's Growth Transformation Practice in Asia.
Oskar helps leading organizations in Asia and around the world design and deliver technology-enabled growth and performance transformations.
For over 18 years, Oskar has helped companies respond to industry disruption by reinventing their business models and commercial performance. He specializes in driving bold, strategic change through holistic transformation programs that span growth strategy, sales and marketing, AI, and large-scale operating model transitions.
His work spans the telecommunications, technology, banking, and consumer sectors across more than 30 countries. Recent examples of his client work include:
- leading a multiyear commercial transformation for one of Asia’s largest telecommunications providers, delivering over $3 billion in recurring benefits through margin improvement, new growth initiatives, and cost optimization
- driving an AI B2B transformation for a leading telecommunications provider in Asia, resulting in double-digit sales and margin growth
- architecting a full-portfolio growth strategy and transformation for a leading bank in Asia, with a focus on identifying and realizing value from adjacent business pools
- directing a high-speed, end-to-end operating model transformation for a major Asian company, moving the entire workforce to a modern operating model in nine months
- architecting an AI-enabled operating model for one of the largest retailers in the Southern Hemisphere
Oskar holds an MBA from Harvard Business School and a BSc in international relations from the London School of Economics. He is passionate about the arts and advises multiple Australian art institutions pro bono, including Bell Shakespeare and the Sydney Dance Company. He is an avid hiker and mountaineer and spends most weekends with his wife and son.