Featured Insights

Introducing our new monthly newsletter, Muqtatafat Hama, by McKinsey

Featuring our best global articles and insights, now available in Arabic
Explore past editions and subscribe here

The state of AI in GCC countries: In pursuit of scale and value

Our latest survey on AI use finds that uptake is growing in the Middle East, but businesses still have ample opportunity to improve adoption, outperform peers, and create value.
Learn more

Podcast

McKinsey on the Middle East

Conversations with leaders in McKinsey’s Middle East office on some of the most pressing issues of the day, including insights for business and government leaders, practitioners, students and anyone who is curious to learn more about topics such as education, sustainability, inclusion, business growth and many others.
How COVID-19 caused a global learning crisisEmployee wellbeing in the GCCEnabling the fintech ecosystem with Lean TechnologiesThe State of AI in the GCCCOP28 - reflections and impactForward goes global

Mckinsey Bel Arabi Compendium

Winter 2022

McKinsey Bel Arabi Issue 6

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More insights

A blue cube composed of translucent glass-like material divides into smaller cubes and separates into three clusters. The clusters expand and change orientation before merging to form a single cube again. This sequence then continues in a repeated loop.
Article
Triple the return: How companies can get more from enterprise tech
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Technology leaders that follow six imperatives—and take a value creation approach to spending—can achieve three times the EBITDA...
Assortment of pink plastic shopping baskets on a blue background.
McKinsey Direct
Meet the new Saudi consumer: Ten trends shaping a fast-evolving market
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The Saudi consumer and retail market has huge growth potential. Capturing it will depend on understanding how consumer...
A laptop screen displaying McKinsey's Lilli generative AI platform landing page
Case Study
Rewiring the way McKinsey works with Lilli, our generative AI platform
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Learn how we built and scaled Lilli and the lessons learned along the way.
Article
Putting the pieces together: Unlocking success in modular construction
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Developments in data, technology, and manufacturing are finally allowing modular to deliver on its promise. Insights from our...
A modern vertical farm with rows of shelves filled with leafy green plants. Several automated robotic arms are seen harvesting the plants and placing them into turquoise crates on automated vehicles.
Article
A leap in automation: The new technology behind general-purpose robots
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As hardware and software advance, general-purpose robots may evolve from a niche curiosity to an integral part of the workplace....
A cluster of silver and white cubes with scattered orange accents, resembling a complex network or data structure. Connecting the cubes are bright blue lines, against a blue gradient background.
Report
McKinsey Technology Trends Outlook 2025
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Which frontier technologies matter most for companies in 2025? Our annual tech trends report highlights the latest technology...
A 3D image of a glossy turbine-like spherical structure with thin vanes and smooth, bulbous shapes.
Article - McKinsey Quarterly
A new operating model for a new world
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While your strategic goals may be the right ones, is the organization built to achieve them? New research reveals a dynamic system...
A 3D illustration focused on a central blue figure in the midst of many red figures with glowing lines connecting to the blue figure.
Article
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
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Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO...
A 3D abstract image of a group of colored balls hovering over a digital, brilliantly blue-lit ringed pedestal.
Article
The evolution of commerce media: Navigating a new era in advertising
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Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest...
A deep row of stone columns with long linier shadows.
McKinsey Direct
Twelve interventions that can unlock public sector productivity
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Public sector organizations that are challenged to do more with less can learn from 12 interventions that have had a transformative...
A sliver airplane flies through an abstract circle in the sky
Report
The state of aviation
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Can the aviation industry soar to new heights, or will headwinds slow its progress?