CPG leaders around the world have been awakened to the potential of digital and analytics to transform the traditional interactions and processes in their businesses. However, despite the energy and engagement of top teams, often these efforts are not scaling up impact as quickly as necessary to keep pace.
Frequently, this is because CPGs are not investing in building the supporting foundation to enable the value at stake. Achieving sustained digital and analytics at scale requires new skills and capabilities, operating model, technology, and data. Leaders in digital and analytics are outperforming laggards on 10 foundational dimensions.
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