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Global Growth Cube

Comprehensive market-sizing database of growth opportunities by geography, client segment, and product

Global Growth Cube
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Understanding market trends is critical for asset managers to make strategic decisions about which geographies and client segments to target and which products are needed to compete effectively in those markets. However, growth and revenue trends vary greatly across location, client segment, and product, reflecting fundamental differences in market maturity, industry structure, and regulatory frameworks.

Most industry data sources lack the integrated and comprehensive view required to systematically uncover the right growth opportunities. McKinsey’s Global Growth Cube database dissects growth and revenue trends into more than 10,000 micro-segments, enabling asset managers to pinpoint the exact regions, client segments, and products where they should focus.

By the numbers






investor segments


asset classes

“The Global Growth Cube has given us an accurate picture of the drivers of growth which we use with our executives around the world to review and refine our strategic direction.”

– Head of Strategy, Global Asset Manager

Why The Global Growth Cube?

Unrivaled data quality

We consolidate hundreds of public and private data sources—including insights from McKinsey’s Global Asset Management Survey, McKinsey Global Institute, local consulting expertise, and our global research network—to size assets under management (AUM), net flows, and asset management revenues (focusing on management fees) from an investor domicile perspective. In addition, we develop deeper market insights on specific topics, such as retirement and retail distribution channels, to further inform and empower our clients' in their strategic planning.

Expert forecasting

The Global Growth Cube incorporates bottom-up views on industry dynamics to shape scenario-based short and long-term AUM, net flow, and revenue forecasts by country, client segment, and asset class. Our projections are developed using McKinsey’s proprietary Neural Network Forecasting Model and further refined through review with McKinsey’s global network of country experts and partners to incorporate structural shifts and evolving industry dynamics.

Online access to insights

The Global Growth Cube web portal provides users with easy access to historical and forecasted industry data, customizable heatmap charts, topical deep dives into specific trends impacting client demand, and McKinsey publications that bring asset management-specific perspectives together in a single access point. Through the online portal, asset managers can host their own “mirror data” to analyze AUM and revenue market share and flow capture rates by geography, client segment, and asset class.

Learn more about Performance Lens Global Growth Cube

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