Ask McKinsey was built in just five months by a cross-functional team of around 50 colleagues led by Marianne Blum and Mike Borruso, with sponsorship from partners Raju Narisetti (Global Leader, McKinsey Publishing) and Ramiro Prudencio (Global Director of Communications). The team brought deep expertise, creativity, and care to every step of development. The project began as a proof-of-concept spearheaded by Rahul Rawal, with developers Gaurav Kumar and Rahul Bhatia. Hana Abbas took over product management from proof-of-concept to launch, with Anuj Jain guiding testing and refinement. The core technology team included Akshata Patel, Aman Tandon, Arika Goyal, Arthi Siva, Arun Gupta, Birendra Singh, Darshak Parikh, Harish Vishnoi, Manoj Raghav, Neha Singhal, Nitin Gupta, Paritosh Gupta, Rohit Garg, Shubham Sharma, and Yogita Abrol—with additional support from Ankit Makhija, Kuldeep Desai, and Kejul Vyas. Editorial and publishing contributors included Adam Volk, Eleni Kostopoulos, Emily Adeyanju, Esther Chung, Joyce Yoo, Kristi Essick, Larry Kanter, Nicole Adams, Pooja Yadav, Rick Tetzeli, Sneha Vats, Stephanie d’Arc Taylor, and Vanessa Burke. Beta testers included Ashley Lucchese, Barr Seitz, Chandan Srivastava, Chris Konnari, Dar Shamsi, Eliza Cooper, Katy McLaughlin, Mary Gayen, Ron Nurwisah, and Stephen Landau. Design support came from Nathan Wilson and Diane Rice. Together, this team ensured the chatbot was not only technically sound and editorially consistent, but also safe, intuitive, and aligned with McKinsey’s standards for clarity, authority, and accessibility.
BETA
Ask McKinsey
This pilot of our new gen AI chatbot covers digital, AI, technology, media, and telecoms. Other topics coming soon. Please verify all responses using the sources cited.

Register. It’s easy!
Register quickly and securely using a one-time code to gain seamless access to Ask McKinsey, where you can ask questions the way you want to.
Get answers based on a source you can trust…
Ask McKinsey’s answers are all generated based on our research and published insights, providing you with customized, data-driven perspectives on key business and management challenges.


… and verify
All of Ask McKinsey’s summaries provide footnotes to all the original sources cited—as well as a complete list of references—so you can verify their accuracy.