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Will early holiday deals boost e-commerce sales?

Inflation is the highest it’s been in decades, and consumers are cautious. In a recent Consumer Pulse Survey, 43 percent of consumers reported making adjustments to save more. The implications for companies are clear: focus on resiliency and cost but also make intentional bets for longer-term growth, write partner Tamara Charm, senior partner Kelsey Robinson, and co-authors. This week, some retailers are launching holiday deals earlier than ever, offering big discounts to lure in savvy shoppers. Could mammoth promotional events encourage consumers to check out their virtual carts? Check out these insights for more on what’s top of mind for consumers, and how brands and retailers can adapt to inflation.

The Great Uncertainty: US consumer confidence and behavior during inflationary times

How the apparel industry can ADAPT to inflation

Global Economics Intelligence executive summary

Navigating inflation in retail: Six actions for retailers

Choosing to grow: The leader’s blueprint

E-commerce: At the center of profitable growth in consumer goods

How to deal with price increases in this inflationary market

Understanding the ever-evolving, always-surprising consumer

Commerce media: The new force transforming advertising

Author Talks: “If you don’t understand … how are you going to help?”