Will early holiday deals boost e-commerce sales?

Inflation is the highest it’s been in decades, and consumers are cautious. In a recent Consumer Pulse Survey, 43 percent of consumers reported making adjustments to save more. The implications for companies are clear: focus on resiliency and cost but also make intentional bets for longer-term growth, write partner Tamara Charm, senior partner Kelsey Robinson, and co-authors. This week, some retailers are launching holiday deals earlier than ever, offering big discounts to lure in savvy shoppers. Could mammoth promotional events encourage consumers to check out their virtual carts? Check out these insights for more on what’s top of mind for consumers, and how brands and retailers can adapt to inflation.

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