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What will Black Friday 2022 look like for shoppers?

Black Friday is back. And despite continued challenges for both retailers and consumers, people are generally optimistic about holiday shopping this season, write partner Colleen Baum, senior partner Kelsey Robinson, and partner Tamara Charm. With major retailers’ ambitious inventory levels and impressive deals, what will this Black Friday look like for shoppers? Before you check out your cart, peruse these insights on the effects of inflation on consumer behavior, the latest trends in e-commerce, the growing social commerce market, and more.

US holiday shopping 2022: ‘Tis the season to be (cautiously) optimistic

Becoming indispensable: Moving past e-commerce to NeXT commerce

Future of B2B sales: The big reframe

Social commerce: The future of how consumers interact with brands

How US consumers are feeling, shopping, and spending—and what it means for companies

The Great Uncertainty: US consumer confidence and behavior during inflationary times

How the apparel industry can ADAPT to inflation

The tech transformation imperative in retail

In search of fashion’s sustainability seekers

How current global trends are disrupting the fashion industry