If you’re old enough, you might remember the beginning of the internet: a text-based world you’d arrive to via a dial-up connection funneled through your landline phone. It wasn’t until the early ’90s when Marc Andreessen developed NCSA Mosaic, the graphic web browser that opened the world’s eyes to the potential of the internet. Almost 30 years later, we’ve arrived at the next platform on which we can work, live, connect, and collaborate: the metaverse. But exactly what is the metaverse, and why should businesses be paying attention to it? Explore these insights to understand the next evolution of today’s internet—and its potential global value creation opportunity, which could be in the trillions.