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Welcome to the metaverse

If you’re old enough, you might remember the beginning of the internet: a text-based world you’d arrive to via a dial-up connection funneled through your landline phone. It wasn’t until the early ’90s when Marc Andreessen developed NCSA Mosaic, the graphic web browser that opened the world’s eyes to the potential of the internet. Almost 30 years later, we’ve arrived at the next platform on which we can work, live, connect, and collaborate: the metaverse. But exactly what is the metaverse, and why should businesses be paying attention to it? Explore these insights to understand the next evolution of today’s internet—and its potential global value creation opportunity, which could be in the trillions.

Value creation in the metaverse

Probing reality and myth in the metaverse

‘Find the smartest technologist in the company and make them CEO’

Marketing in the metaverse: An opportunity for innovation and experimentation

How the fashion industry can get into a metaverse mindset

What is the metaverse—and what does it mean for business?

The promise and peril of the metaverse

Innovative and practical applications of the metaverse

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