What’s driving the next wave of innovation in wellness and beauty? Industry professionals will be exploring the possibilities over the next three days at the International Esthetics, Cosmetics and Spa Conference (IECSC) in New York City. The event will feature sessions and exhibitions on marketing, business management, and retail growth—critical areas for the industry as players seek to leverage new technology to differentiate themselves. Gen AI, for instance, could add $9 billion to $10 billion to the global economy based on its impact on the beauty industry alone.
McKinsey Senior Partner Kristi Weaver and coauthors propose four gen AI use cases that beauty players can prioritize: hyperpersonalized targeting, experiential product discovery, rapid packaging-concept development, and innovative product development. Is your business equipped to anticipate and deliver what consumers want? Check out these insights for more on the future of wellness and beauty.
How beauty players can scale gen AI in 2025
The trends defining the $1.8 trillion global wellness market in 2024
The beauty boom and beyond: Can the industry maintain its growth?
What’s new in consumer wellness trends?
Meeting beauty consumers where they are—and where they’re going