Sizing up the effects of generative AI on the fashion industry

Will AI-generated fashions walk the runways at New York Fashion Week? Maybe not entirely, but generative AI is transforming the entire fashion ecosystem, from product creation to supply chain logistics, retail stores, and marketing. Over the next three to five years, these innovations could add up to an additional $275 billion in profits within the apparel, fashion, and luxury sectors, estimate McKinsey senior partner Holger Harreis, partner Roger Roberts, and colleagues. Read the full article to see how fashion businesses can tailor these technologies to their needs, and find more insights on the future of fashion below.

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Generative AI: Unlocking the future of fashion

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Fashion’s digital transformation: Now or never

Winning in China: Top priorities for global apparel and fashion brands


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