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How to be a B2B outperformer

The pandemic shifted B2B sellers and marketers into a new digital reality, and there’s no looking back. McKinsey’s latest global B2B Pulse survey confirms that B2B selling has changed faster and more dramatically than anticipated: over 90 percent of B2B decision makers see today’s omnichannel reality as being as effective or more than before COVID-19. Explore these insights to learn how B2B outperformers have pulled ahead, and look closer at key topics, including:

  • using analytics for outsized growth
  • applying the “one-thirds” rule of omnichannel sales
  • tracking trends in e-commerce transactions
  • creating sustainable growth in the B2B marketplace

The new B2B growth equation

B2B sales: Omnichannel everywhere, every time

Busting the five biggest B2B e-commerce myths

B2B commercial analytics: What outperformers do

By the numbers: What drives sales growth outperformance

Insights to impact: Creating and sustaining data-driven commercial growth

Digital disruption: The rise of eB2B in fragmented retail