The pandemic shifted B2B sellers and marketers into a new digital reality, and there’s no looking back. McKinsey’s latest global B2B Pulse survey confirms that B2B selling has changed faster and more dramatically than anticipated: over 90 percent of B2B decision makers see today’s omnichannel reality as being as effective or more than before COVID-19. Explore these insights to learn how B2B outperformers have pulled ahead, and look closer at key topics, including:
- using analytics for outsized growth
- applying the “one-thirds” rule of omnichannel sales
- tracking trends in e-commerce transactions
- creating sustainable growth in the B2B marketplace
B2B sales: Omnichannel everywhere, every time
Busting the five biggest B2B e-commerce myths
B2B commercial analytics: What outperformers do
By the numbers: What drives sales growth outperformance
Insights to impact: Creating and sustaining data-driven commercial growth