How the business of gaming is evolving

With an increasing number of people playing, broadcasting, and watching esports, the already booming, multi-billion dollar gaming ecosystem is reaching even greater heights. As the Call of Duty League (#CDL2022) hosts its Kickoff Classic this weekend, and against the backdrop of industry consolidation, it’s a good time to get up to speed on the business of gaming. Dive deeper with insights on the topics that matter, including:

  • the digital ecosystems powering today’s increasingly borderless economy
  • how brands can build knowledge and credibility in esports
  • why digital subscriptions don’t easily translate to video games
  • other business uses for gamification

Game on: An interview with Microsoft’s head of gaming ecosystem

Esports and the next frontier of brand sponsorships

The Netflix of gaming? Why subscription video-game services face an uphill battle

Innovating recruiting through online gaming

The keys to esports marketing: Don’t get ‘ganked’

Digital health: Can gamification be a winning strategy for disease management?

Games from McKinsey

Solve, McKinsey’s assessment game

The McKinsey Crossword

Pop quiz: Can you turn attrition into attraction?