January 23, 2022With an increasing number of people playing, broadcasting, and watching esports, the already booming, multi-billion dollar gaming ecosystem is reaching even greater heights. As the Call of Duty League (#CDL2022) hosts its Kickoff Classic this weekend, and against the backdrop of industry consolidation, it’s a good time to get up to speed on the business of gaming. Dive deeper with insights on the topics that matter, including: the digital ecosystems powering today’s increasingly borderless economy how brands can build knowledge and credibility in esports why digital subscriptions don’t easily translate to video games other business uses for gamification Game on: An interview with Microsoft’s head of gaming ecosystem Esports and the next frontier of brand sponsorships The Netflix of gaming? Why subscription video-game services face an uphill battle Innovating recruiting through online gaming The keys to esports marketing: Don’t get ‘ganked’ Digital health: Can gamification be a winning strategy for disease management? Games from McKinsey Solve, McKinsey’s assessment game The McKinsey Crossword Pop quiz: Can you turn attrition into attraction?