Celebrating creativity and innovation

On April 21, people around the globe will mark World Creativity and Innovation Day. And though these "softer" elements are not always heralded as bedrocks of business in the way that, say, rigorous financial management is, much development and growth depends on a creative spark or innovative approach. Revisit material from McKinsey's archives for a closer look at:

  • How executives can spark creativity among teams
  • What steps to take to brainstorm better
  • How to drive growth through marketing by marrying creativity and data analytics
  • Why it's crucial to commit to the essentials of innovation
  • How to embrace creativity in your daily life

Sparking creativity in teams: An executive’s guide

Seven steps to better brainstorming

Unlocking growth with data-driven marketing and creativity

Five Fifty: Creating creatives

The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

The innovation commitment

The eight essentials of innovation

Author Talks: Poet Maggie Smith on loss, creativity, and change