With the holiday season approaching, more and more travelers are busy searching for the perfect accommodation. To capture their attention, hotels need to go beyond simply providing a place to stay. McKinsey’s Jules Seeley and coauthors say there’s an emerging recipe for creating magical experiences:
- Entertainment comes first.
- Well-trained guides set the tone.
- Authenticity and local engagement matter.
- Expectations should be managed—and then exceeded.
- Guests need to feel they’re in sure, safe hands.
Lodging providers might keep these ingredients in mind when thinking about add-on experiences to offer through partner booking agents or their own platforms. Explore these insights for more on hospitality and experience-driven travel.
The evolving role of experiences in travel
Hotels in the 2030s: Perspectives from Accor’s C-suite
Travel Disruptors: Sonder’s Francis Davidson on the future of hospitality
A new itinerary for the tourism industry