As millions of people make online purchases for Cyber Monday, AI agents are also at work: anticipating customer needs, navigating shopping options, negotiating deals, and even executing transactions. Agentic commerce—shopping powered by agents that act on consumers’ behalf—represents a seismic shift in the marketplace.
“The stakes are high,” write McKinsey’s Roger Roberts and coauthors. “By 2030, the US B2C retail market alone could see up to $1 trillion in orchestrated revenue from agentic commerce, with global projections reaching as high as $3 trillion to $5 trillion.”
Businesses across the commerce ecosystem will need to adapt to the new paradigm and successfully navigate the challenges of trust, risk, and innovation. Read our full report to learn how merchants can prepare for an agentic future, then explore more insights at the intersection of technology and the consumer and retail sectors.
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From blueprint to breakthrough: How AI and automation can transform the consumer enterprise
Fortune or fiction? The real value of a digital and AI transformation in CPG
Generative AI: The packaging and paper industry’s next frontier