Digital channels have made everyday tasks, from purchasing groceries to paying bills, easier for many—but not for all. More than two billion people worldwide who are blind or low vision are often left behind. Enabling those with visual disabilities to more fully engage in our increasingly digital world is not only the right thing to do, but it can also allow companies to realize significant economic benefits as they deepen customer trust and expand their customer base, writes partner Benjamim Vieira. On Blind Americans Equality Day, check out the article to understand the unintended effects of traditional product design on trust and buying decisions, and explore more insights on health equity, inclusive design, and digital trust.
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The missing billion: Lack of disability data impedes healthcare equity
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