If they want to strengthen their B2B revenues, telcos may want to focus more on connectivity compared with services that connectivity enables, such as the Internet of Things, IT services, and cloud-based solutions. According to a recent McKinsey Global Technology and Telecommunications B2B Pulse Survey, senior partner Martin Wrulich and coauthors find that many enterprises intend to shift their business—particularly for core connectivity offerings—from telcos to other vendors, such as channel partners and tech manufacturers. Operators that zero in on connectivity may be able to minimize churn and turn a potential weakness into a strength. Click through the interactive to see more.
To read the article, see “Seizing the core connectivity opportunity in B2B telecom,” March 4, 2024.