After growing at 7 percent per year for the past three years, the global sportswear market is projected to grow at 6 percent annually from 2024 to 2029. Slowdowns in the Asia–Pacific, Western Europe, and Latin America regions are driving the change, according to Senior Partner Becca Coggins and colleagues.
Image description:
A stacked bar chart displays the global sportswear market’s retail sales price value in billions of dollars from 2017 to 2029, broken down by region. The total market values are projected to continue to increase each year, from $272 billion in 2017 to an estimated $548 billion in 2029. Each bar is segmented into different-colored sections representing the following regions: North America, Asia–Pacific, Western Europe, Latin America, Eastern Europe, and the rest of the world. The numerical values for each regional segment are presented within each bar for each year. A separate table shows the CAGR for the total market and each region for 3 periods: 2017–19, 2021–24, and 2024–29. The total market CAGR shows a decline from 8% during 2017–19 to 6% during 2024–29. Regional CAGRs vary across the 3 periods and show differing growth rates. The chart also includes annotations indicating the year-over-year change in total market value which went from +20% in the year after the COVID-19 pandemic to around 7% for the past 3 years and a projection of +6% going forward to 2029.
Note: This image description was completed with the assistance of Writer, a gen AI tool.
Source: Euromonitor International Apparel & Footwear 2025 Edition.
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To read the report, see “Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity,” March 4, 2025.