Many consumers in Latin America continue to view doctors as the most reliable source of healthcare information (44 percent), but more than a quarter of survey respondents say health apps and social media are their go-to for health info. Senior partner Robin Roark and coauthors explain that expanding options for care through digital channels could reduce barriers to healthcare for Latin Americans.
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A bubble chart shows the primary sources of reliable prevention and healthcare information for Latino respondents, by country. Overwhelmingly, doctors are the top choice for reliable information in Argentina at 59%, Brazil at 47%, Chile at 44%, Mexico at 42%, Peru at 41%, and Colombia at 36%. The second-most-popular option in each country is social media in Argentina at 15%, social media in Brazil at 12%, social media in Chile at 14%, health apps in Mexico at 15%, social media in Peru at 21%, and health apps in Colombia at 19%.
Source: McKinsey Latin America Healthcare Consumer Insights Survey, n = 4,168, Apr 2023.
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To read the article, see “Healthcare in Latin America: What are consumers looking for?,” February 21, 2024.