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Widening the performance

In times of adversity, it’s important for business models to be resilient. High-performing companies invest more time than others clarifying goals and setting strategy, allowing them to take immediate steps in a crisis, say McKinsey senior partner Ida Kristensen and coauthors. According to their analysis of 1,100 publicly traded companies with revenues exceeding $1 billion, those that outperformed leading up to and during the 2008 financial crisis were able to extend their lead in the years that followed.

Winners through resilience take immediate steps in a crisis, then expand their lead.
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To read the article, see “Something’s coming: How US companies can build resilience, survive a downturn, and thrive in the next cycle,” September 16, 2022.