Consumer Retail Food December 1, 2022For many consumers, eating plant-based alternatives to meat has more to do with personal health than the environment, find senior partner Jessica Moulton and colleagues. According to a recent survey, eaters across the United States, France, and the United Kingdom cite health, taste, and other factors as primary reasons for consuming plant-based products. In Germany, however, animal welfare and the environment rank highly as reasons to go plant-based. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Hungry and confused: The winding road to conscious eating,” October 5, 2022.