Inflation is weighing on buying decisions for all generations of US consumers, but environmental, social, and governance (ESG) issues aren’t off the table, particularly for younger groups. More than two-thirds of younger consumers in a recent McKinsey survey say ESG concerns are important to them.

While value is paramount now, values (environmental, social, and governance issues) still matter.
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To read the article, see “How US consumers are feeling, shopping, and spending—and what it means for companies,” May 4, 2022.