Diversity & Inclusion Retail August 17, 2022Black beauty brands take in only 2.4 percent of revenue in the overall beauty market in the United States. By comparison, that figure lags behind the 11.1 percent of the Black consumer spend on beauty products and the 12.4 percent of Black people in the US population. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Black representation in the beauty industry,” June 10, 2022.